Identity and brand are core to any organisation and Retina Creative develop creative identities based on our understanding of your organisation's DNA. We work with both new and existing clients developing frameworks and templates that ensure consistency across all brand touchpoints.
Brand identity design is a process that requires integral insight into your business, your brand, and your audience. Through crucial market analysis and consumer research we work to outline your brand positioning, audience desire, brand visions, value to the consumer, and desired brand-consumer relationship.
From there we will create a branding design reflected into your logo creation, as well as a visual representation of your brand identity through colours, shapes, and elements that will act as a guideline for future designs.
Once the entire creation of your logo has been completed, we then create style guidelines to explain stylistic decisions, fonts, logo, templates, colours, and other resources packaged together to ensure a coherent brand identity design is followed through in the future.
Consider the strategic part of any successful companies as it's foundation. And it all starts with your brand's name. It's the beginning of the process, and it sets all the paths thereafter. We take into account your mission and your goals to formulate the most efficient brand name for your organization.
Before you take the risk of rebranding your company, it’s important to seriously think about whether you should give a facelift to your brand in the first place. If your target audience is changing with the times (and chances are it is), it’s a smart move to change along with them. Not just to maintain their interest, but, more importantly, their business. This is where we come into place and we are ready to help you updating your company's look.
In today's competitive business environment, one of the first impression a customer has of your business is the signage. It is an essential marketing tool that must communicate a highly visible, positive and attractive impression about a business indicating its location and its activity in the marketplace. We design all types of signs, from commercial signs to vehicle and construction equipment signage and it does not stop there.
Drop us a line and say hello. Ask us a question. Tell us about a project. Or let us know what you think about our work. Better still, let’s meet for a cuppa and talk about our work and your work.
